Most Popular Car Colors in America

Most Popular Car Colors, a Study by iSeeCars at Germain Auto Group

Whether you’re trying to express your individuality or simply trying to maximize resale value – deciding on what color your next vehicle is often a very personal decision. There are a variety of reasons and factors which contribute to an individual’s choice for exterior color ranging from personal preferences to local weather conditions. If you’ve been wondering what the most popular car color is or how your personal favorite ranks, look no further! The Germain Motor Company has assembled this in-depth guide which lists the most popular car colors along with some interesting trivia related to color choice preferences.

Volkswagen Golf Colors

Car Color Trivia

“Any color you want, so long as it’s black” – Looking back to the early history of the automobile, cars were commonly referred to as horseless carriages. In an effort to resemble the familiar horse-drawn carriages, the earliest cars were painted black. In fact, when the Ford Motor Company began production of its iconic Model T there was only one color choice. That color was black.

Color reflects the times – When we look back to the Great Depression of the 1930s and the subsequent years including World War II, automotive colors often reflected the somber mood of the times. Similar to fashion trends, understated colors were more prevalent. Once peace and prosperity reigned strong again in the 1950s and beyond, bright candy-colored colors became popular on cars. Curious what colors were the most popular during America’s bicentennial celebration in 1976? Red, white, and blue of course.

Gender plays a role in color preference – Several studies have concluded that gender does in fact play a role in exterior car color preferences. For example, men chose a yellow-colored car 34% more frequently than women. Conversely, women preferred teal vehicles more often than men. Regardless of gender, grayscale colors (white, black, gray, and silver) account for 77.1% of all vehicles on the road today.

iSeeCars Study

Most Popular Car Colors – Study

Now for the moment you’ve been waiting for. The team at conducted an analysis of over 6.1 million cars on the road to determine the color distribution. After careful research, the answer is actually black and white. The table below lists the most popular car colors in America.

America’s Most Popular Car Colors (according to iSeeCars.Com)

Rank Color Percentage Share
1 White 25.8%
2 Black 22.3%
3 Gray 18.4%
4 Silver 12.1%
5 Blue 9.5%
6 Red 8.6%
7 Brown 0.9%
8 Green 0.8%
9 Orange 0.6%
10 Beige 0.5%
11 Purple 0.3%
12 Gold 0.2%
13 Yellow 0.1%

Grayscale colors (white, black, gray, and silver) represent a total of 78.5% of all vehicles on the road in the United States. White sits atop the list as the most popular choice. Some reasons for its popularity include the fact that white is associated with modern and progressive themes due to its connection to technology products such as the Apple iPhone. It’s also one of the lowest maintenance car colors to keep looking clean due to its unique ability to hide dirt compared to many colors.

Porsche 911 Generation Colors

Finishing close behind in second place was the color black, followed by gray and silver. Many consumers tend to prefer grayscale colors from a practical standpoint since they are less likely to tire of looking at them. The first non-grayscale colors to appear on the list are blue (5th place) and red (6th place). Red is popular with sports cars, great for drivers looking to stand out from the crowd. Blue is a hit with drivers for similar reasons. The remaining 7 colors (brown, green, beige, orange, gold, yellow, and purple) account for only 3.4% of cars on the road today. Although grayscale colors tend to depreciate at an average rate, less popular colors tend to depreciate more slowly due to their scarcity on the market.

Germain Honda of Surprise

Choose Your Color at Germain

In addition to finding the perfect car for your lifestyle, our Germain Motor Company dealerships have several solutions to finding your perfect car color as well. After all, there’s no better feeling than driving the exact model and color you’ve had your eye on. Fortunately, you have a number of options for finding the right color for your vehicle here at Germain.

Germain Honda of Surprise

Option 1 – Shop by Color

No matter if you’re searching for a new or used vehicle, you’ll be able to filter your search results by color. Located on the left side of the new and used vehicle search result pages, you’ll notice a color icon. Once you click on this filter, you can sort the search results by your desired color. No matter if you’re looking for a white SUV or a black sedan, you’ll easily be able to find the exact color and model.

Porsche Factory Order

Option 2 – Order Your Color from the Factory

Another option to ensure that you can get behind the wheel of the exact model of car in the specific color that you want is to custom order your car direct from the factory. Especially if you’re interested in a limited production or especially difficult to find color, ordering your car from the factory is the best way to secure the right vehicle. While the process varies by manufacturer, you can click on the link below to learn more about custom ordering your next car and get started today.

Custom Order Your Next Vehicle

Reserve a Car

Option 3 – Reserve an Incoming Vehicle

Don’t see your favorite color listed in the available inventory? Another great option for finding your ideal color choice is to reserve your vehicle from the list of inbound inventory. Once you’ve selected your model of preference, your dealership can review a list of unsold and/or in-production units along with their exterior colors. It’s a great way to ensure you’re driving the exact model and color you want!

Reserve Your Next Vehicle